A Gameplan Hosted Buyer Event
WHERE BRANDS MEET THE PEOPLE SHAPING THE FUTURE OF SPORTS PARTNERSHIPS.
SALT LAKE CITY | DELTA CENTER | 21 - 23 June 2028
Brand Match is the curated sports partnership marketplace where brands meet the rights holders, agencies and sports partners who can move their business forward. Pre-scheduled one-to-one meetings, live activations and focused networking replace scattered conferences and cold outreach with one high-value environment built for relevant conversations and measurable commercial opportunity.
WHERE BETTER SPORTS PARTNERSHIPS BEGIN
The brand partnership landscape is massive, fast-moving and fragmented across too many industry-specific events. BrandMatch brings the ecosystem together under one roof so buyers can discover stronger partnership ideas and suppliers can reach qualified decision-makers without exhibiting at a dozen separate conferences.
This is not a traffic-driven trade show. It is a business accelerator engineered around relevance, visibility and outcomes.
Who the Room is built for
Hosted Buyer:
VP Sponsorship; CMO / Brand Lead; Director of Sports Marketing; Agency Account Director; Partnerships Lead; Fan Engagement Lead; Experiential Producer; Activation Director
Best-fit partners:
Sports properties; experiential agencies; measurement platforms; fan-engagement technology; premium venues; merchandise and gifting partners; promotional product providers.
What to expect
CURATED 1:1 APPOINTMENTS
Relevant meetings with organizations controlling or influencing sponsorship, partnership and activation decisions.
DEMO ZONES & ACTIVATIONS
See partnership ideas, products and fan experiences in action—not only in a presentation.
SUPPLIER SHOWCASES
Optional visibility for partners that need a physical footprint and team presence.
ROUNDTABLES & NETWORKING
Structured time for best-practice exchange and high-value relationship building.
Less Travel. Less Cost. More Connections. More Opportunities.greater ROI.
Venue
BrandMatch is scheduled for Delta Center in Salt Lake City, bringing the sports partnership economy into one of the market’s most recognizable sports and entertainment environments.



READY TO MAKE THE RIGHT CONNECTIONS?
GamePlan will use that brief to shape a more relevant BrandMatch experience around qualified people, useful visibility and conversations that move business forward.
